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About Rally

We're building the support every new leader deserves.

Most leaders get their first team with very little help. They learn by trial and error, and the honest feedback that would help them most usually arrives a year later, in a performance review, when habits have already set.

Companies want to help. They run workshops, hire coaches and buy 360 tools. But the pieces rarely connect. The feedback is generic, the coach starts from scratch, and the People team can't tell whether any of it is working.

Rally brings it together. Real feedback, gathered by conversation and framed in the company's own values. A coach and an AI coach working from the same evidence. And a clear view for the People team of what's changing across their leaders.

We believe no leader should develop alone.

Why "Rally"

To rally is to come together around someone.

That's what Rally helps a company do for each of its leaders: their team, their coach and their People Partner, all in their corner.

Our mission

We bring leaders, People Partners and coaches together around real feedback so that no leader develops alone.

Founder

Sarah Tobin

Sarah has more than 15 years of experience designing development programs for leaders at every level, from new managers to tenured executives. She has built them for global organizations of 5,000 to 25,000 employees, including high-growth tech companies like Uber and Stripe. She holds a master's in organizational psychology, has published research on leadership profiling, and completed leadership training at Harvard.

[One or two sentences, in your own words, on the moment you decided to build Rally.]

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What we believe

Together, not top-down

Leaders grow fastest with people around them, not reports about them.

Evidence over opinion

Real feedback, shown honestly. Numbers printed, quotes word for word.

AI alongside a coach

AI should make coaching go further, never replace the person in your corner.

Made for action

Every insight should end with something a leader can try this week.

Building a leadership program? Let's talk.

We'd love to hear what you're working on. sarah@rallycoaching.ai