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The Rally leadership study

What makes a great leader? Tell us in 10 minutes.

We're talking to people in every kind of role, company and country about the best and worst leadership they've worked with. Take a short call with Rally's AI researcher and help build a benchmark of what great leadership is, and isn't.

How it works

  1. 1Tell us a little about you. It takes a minute.
  2. 2Start your call now, or book a time that suits you.
  3. 3Talk with the AI researcher about the leaders you've known.

Join the study

Step 1 of 2. Next, you'll book your call.

We'll look up your company's industry and size, so you don't have to. You can check them on the next step.

On the call

A conversation about the leaders you've known.

No right answers and no preparation needed. The AI researcher asks, listens and follows up for examples.

  1. 01

    Think of the best leader you've worked with. What did they do?

  2. 02

    And the hardest one to work for. What got in the way?

  3. 03

    What changes about great leadership as companies grow?

  4. 04

    If you lead people: what do you wish you'd known sooner?

Example questions. The full research guide is [link].

Why take part

Get the findings first

Everyone who takes part gets the results, broken down by industry, company size and country. [Confirm format and timing.]

Reflect on your own experience

A short, structured look back at the leaders who shaped how you work.

Help set a real benchmark

Most leadership advice comes from a few companies. This draws on people everywhere.

Your privacy

Your answers stay anonymous.

Speak freely about current and past leaders. We never name them, you or your company.

Reported in aggregate

Findings are shared by industry, company size and country, never by person or company. Groups smaller than [__] people aren't reported.

You're in control

Skip any question, stop at any time, or ask us to delete your answers afterwards.

How we use your details

Your name and email are used to run the study and send you the findings. [Whether calls are recorded, how long transcripts are kept, and who can access them.]

Read the full research terms and our privacy approach.

Who's running the study

Sarah Tobin, founder of Rally

Sarah has more than 15 years of experience designing development programs for leaders at every level, including at Uber and Stripe. She holds a master's in organizational psychology and has published research on leadership profiling.

Questions

Who can take part?

Anyone who has worked with a manager or leads people themselves, in any role, industry or country. [Age and eligibility requirements.]

Am I really talking to an AI?

Yes. Rally's AI researcher runs the conversation and says so at the start. Our research team reviews the anonymised findings.

How do I join the call?

In your browser, or by phone if you prefer. [Confirm phone option.] Headphones and a quiet room help.

Is this a sales call?

No. The call is research only. We'll only email you about Rally if you tick the box.